• Best for Britain has published tactical voting recommendations for 451 constituencies based on up to date polling, constituency level insights and expert analysis

• The recommendations available now at GetVoting.org back Labour in 370 seats, the Lib Dems in 69, Green Party in 3, SNP in 7, and Plaid Cymru in 2

• In a UK general election first, new MRP polling and analysis shows that in 558 constituencies at least a third would vote tactically to change the Government

• Tactical voting fundamental to Labour’s lead and key to locking hard-right, Brexit-backing and populist Conservative and Reform candidates out of Parliament

Tactical voting recommendations for the General Election have gone live at GetVoting.org as groundbreaking polling and MRP analysis shows unprecedented appetite for tactical voting in almost every constituency.

Using the most up to date MRP polling, constituency level insights and expert analysis, Best for Britain has made recommendations for 451 candidates across Britain with the aim of dealing the heaviest possible electoral defeat for the Government to keep them out of power for at least a decade and to avoid the election of Reform UK MPs.

GetVoting.org recommends people vote tactically for the Labour Party in 370 seats, the Liberal Democrats in 69, the Greens in 3, the SNP in 7 and Plaid Cymru in 2. No recommendation has been made in the remaining 181 seats, because the opposition party is so far ahead(1).

• In the Prime Minister’s seat of Richmond and Northallerton, where 40% are ready to vote tactically for a change of Government, GetVoting is recommending people vote tactically for Labour.

• In Godalming and Ash, where 45% say they would vote tactically, GetVoting is recommending a vote for the Lib Dems is the best way to unseat Chancellor Jeremy Hunt

In a UK general election first, Best for Britain’s jumbo-poll of more than 22,000 people and MRP analysis shows that at least a third of voters in 558 constituencies say they would vote tactically to change the Government. In 234 seats this jumps to 40% and in 31 seats, more than half are ready to vote for someone other than their first preference.

The data revealed that tactical voting is intrinsic to Labour’s poll lead with one in five who say they are voting Labour, confirming they are doing so tactically. One in three Lib Dem voters say the same.

Naomi Smith, CEO of Best for Britain and founder of tactical voting website, GetVoting.org said:

"Tactical voters have already changed the face of this election and by giving them the most accurate and up to date information, they can deliver a historic result on 4 July.

“GetVoting.org is now live and will help voters lock the Tories out of power for a decade and can stop Farage getting a foothold in parliament.”

ENDS

Notes to Editors

Contact: Niall McGourty, Director of Communications at Best for Britain - 07540 100933 / niall@bestforbritain.org

This poll and MRP analysis (https://www.bestforbritain.org/june_2024_mrp) of 22,149 people undertaken by Survation on behalf of Best for Britain was carried out between 31st May - 13th June 2024

The seat level analysis of tactical voting is available here: (https://www.bestforbritain.org/getvoting_recommendations_published)

(1)Some recommendations have been made where the opposition party are very far ahead but significant local factors, unlikely to be identified by the MRP polling, could make them at risk of losing their seat.

What is MRP?

Multilevel regression and poststratification (MRP) is a way of producing estimates of opinion and attitudes for small defined geographic areas. It works by combining information from large national samples (for example tens of thousands of respondents) with ONS and census data. Full explanation is available here (https://www.survation.com/what-is-mrp).

Who are Best for Britain?

(https://www.bestforbritain.org)

We are the researchers, data scientists, strategists, and activists, fixing the problems Britain faces after Brexit.

We conduct polling to help politicians lead debate, not follow it.

We design policy for whoever is in government, today or tomorrow.

And we give voters the tools to speak to, and persuade, those in power.

We believe that when we change minds we change politics for the better.

And that all of this is Best for Britain.

• Our Chair is the Chairman of Virgin Group, Peter Norris

• Our CEO is Naomi Smith

Best for Britain is the Secretariat for the UK Trade and Business Commission (https://www.tradeandbusiness.uk) and organisers of Trade Unlocked (https://www.tradeunlocked.co.uk).

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