Bridget Jones: Mad About the Boy launches to the public this week, and a group of women descended on the streets of London in control pants, paying homage to the OG of “Big Knickers” who put them on the map 24 years ago

Contributed by: PA Media Assignments

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EDITORIAL USE ONLY A group of midlife women wear ‘big knickers’ in the style of Bridget Jones outside the filming location of her Southwark flat to celebrate the release of Bridget Jones: Mad About the Boy and as part of the launch of JD Williams body of research about the nations favourite style of knicker. Issue date: Thursday February 13, 2025. PA Photo. A survey of 2,000 women aged 40-65 by the fashion brand found that 1 in 8 (13 percent) will be wearing big knickers to see the new film, 80 percent wear them on a regular basis, and 79 percent would wear this style of knicker on a first date. 56 percent choose underwear for themselves, not their partners. Photo caption should read: Jas Lehal/ PA Media Assignments
EDITORIAL USE ONLY A group of midlife women wear ‘big knickers’ in the style of Bridget Jones outside the filming location of her Southwark flat to celebrate the release of Bridget Jones: Mad About the Boy and as part of the launch of JD Williams body of research about the nations favourite style of knicker. Issue date: Thursday February 13, 2025. PA Photo. A survey of 2,000 women aged 40-65 by the fashion brand found that 1 in 8 (13 percent) will be wearing big knickers to see the new film, 80 percent wear them on a regular basis, and 79 percent would wear this style of knicker on a first date. 56 percent choose underwear for themselves, not their partners. Photo caption should read: Jas Lehal/ PA Media Assignments
EDITORIAL USE ONLY A group of midlife women wear ‘big knickers’ in the style of Bridget Jones on the London underground to celebrate the release of Bridget Jones: Mad About the Boy and as part of the launch of JD Williams body of research about the nations favourite style of knicker. Issue date: Thursday February 13, 2025. PA Photo. A survey of 2,000 women aged 40-65 by the fashion brand found that 1 in 8 (13 percent) will be wearing big knickers to see the new film, 80 percent wear them on a regular basis, and 79 percent would wear this style of knicker on a first date. 56 percent choose underwear for themselves, not their partners. Photo caption should read: Jas Lehal/ PA Media Assignments
EDITORIAL USE ONLY A group of midlife women wear ‘big knickers’ in the style of Bridget Jones on the London underground to celebrate the release of Bridget Jones: Mad About the Boy and as part of the launch of JD Williams body of research about the nations favourite style of knicker. Issue date: Thursday February 13, 2025. PA Photo. A survey of 2,000 women aged 40-65 by the fashion brand found that 1 in 8 (13 percent) will be wearing big knickers to see the new film, 80 percent wear them on a regular basis, and 79 percent would wear this style of knicker on a first date. 56 percent choose underwear for themselves, not their partners. Photo caption should read: Jas Lehal/ PA Media Assignments
EDITORIAL USE ONLY A group of midlife women wear ‘big knickers’ in the style of Bridget Jones on the London underground to celebrate the release of Bridget Jones: Mad About the Boy and as part of the launch of JD Williams body of research about the nations favourite style of knicker. Issue date: Thursday February 13, 2025. PA Photo. A survey of 2,000 women aged 40-65 by the fashion brand found that 1 in 8 (13 percent) will be wearing big knickers to see the new film, 80 percent wear them on a regular basis, and 79 percent would wear this style of knicker on a first date. 56 percent choose underwear for themselves, not their partners. Photo caption should read: Jas Lehal/ PA Media Assignments
EDITORIAL USE ONLY A group of midlife women wear ‘big knickers’ in the style of Bridget Jones on the London underground to celebrate the release of Bridget Jones: Mad About the Boy and as part of the launch of JD Williams body of research about the nations favourite style of knicker. Issue date: Thursday February 13, 2025. PA Photo. A survey of 2,000 women aged 40-65 by the fashion brand found that 1 in 8 (13 percent) will be wearing big knickers to see the new film, 80 percent wear them on a regular basis, and 79 percent would wear this style of knicker on a first date. 56 percent choose underwear for themselves, not their partners. Photo caption should read: Jas Lehal/ PA Media Assignments

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JD Williams Lingerie
Bridget Jones