• M&S Food officially launches rosé season ahead of the first May Bank Holiday, led by legendary Hollywood icon and M&S Food ambassador Dame Joan Collins.

• Dame Joan declares rosé season open nationwide in glamorous style, pictured next to her favourite M&S Rosé, La Balconne and encouraging the nation to ‘begin sipping’.

• This marks M&S’ biggest-ever rosé range with 10 new additions for Summer 2026, with the retailer forecasting a “pink summer” and peak sales of one bottle every two seconds.

• And with customers able to enjoy 10% off when they buy four bottles all summer, there’s a lot to love!

FOR IMMEDIATE RELEASE - Thursday 30th April - Today, M&S Food kicked off rosé season in sensational style led by legend, icon and M&S Food ambassador Dame Joan Collins, ahead of the first May Bank holiday weekend.

Hollywood icon and M&S Food Ambassador Dame Joan Collins has officially declared rosé season open across the nation, bringing her unmistakable glamour and wit to the start of summer sipping. Standing beside a larger-than-life rosé tower, showcasing Dame Joan’s favourite M&S Rosé La Balconne Organic Provence, she announced to rosé lovers across the country that it was finally time to ‘begin sipping’.

“Rosé season has arrived, though I’ve never been one to need permission to pour a glass,” Dame Joan comments, adding, “Who needs the South of France when you can simply glide into your local M&S Foodhall and find the finest rosé right there? You don’t need a Riviera postcode, just impeccable taste… preferably chilled.”

Dame Joan’s Top Tips for the perfect glass of rose:

1. Rose always tastes better with a lovely view. Whether it’s picturesque surrounding, a sunlit terrace, or simply being with the right company.

2. Rose is sunshine in a glass. As such, it may be enjoyed come rain, shine, or any weather.

3. You don’t need a Riviera postcode to drink like the French, just impeccable taste, preferably chilled.

This year also marks M&S’ biggest ever range of Rose, and with the weather hotting up and the bank holiday weekend ahead, M&S is forecasting a pink Summer, selling a bottle of rosé every 2 seconds during peak period.

With the first May bank holiday marking the unofficial start of outdoor entertaining, M&S is inviting customers to raise a glass and discover their perfect rosé in stores nationwide. And to help encourage customers to celebrate rosé season, M&S is offering an exclusive 10% saving all summer long when you purchase any four bottles in store.

M&S winemaker Belinda Kleinig says, ‘This summer, M&S is helping everyone find their perfect shade of pink, with a stunning selection of rosé wines. New wine on the block is our Lisboa Bonita Rosé from sunny Portugal – fresh and elegant, it's made for easy sipping. For picnics and summer parties, our brilliant-value Italian Rosato pouch is perfect for sharing. Whatever summer brings, you can always rely on a glass of sunshine when you have a rosé in your hand. Cheers!’

M&S Top Summer Rosé Picks…

Something for any occasion and every palette:

• Dame Joan’s pick! La Balconne Organic Provence Rose, £16, 75cl

• Classics Cotes de Provence Rosé, £10, 75cl

• NEW Lisboa Bonita Rosé, £8, 75cl

• NEW Italian Rosato Pouch 1.5L, £12

Take a look at the rest of our rosé range at www.marksandspencer.com/food

ENDS

• Always drink responsibly.

• Imagery and social video available: Dame Joan Collins opening rosé season, pink carpet arrival, rosé trolley moment, rosé tower announcement

• Dame Joan Collins quote approved for use.

• Tasting notes for key M&S Food Rosé SKUS for 2026 include:

o La Balconne Organic Provence Rosé - £16.00/75cl: An elegant, organic rosé from the vineyards of Provence, with notes of white peach, strawberry and wild herbs. This soft yet complex wine works well as an aperitif, or served with seafood, salads or cheese. (Dame Joan’s pick!)

o M&S Classics Cotes de Provence Rosé - £10.00/ 75cl: Crafted in the sunlit vineyards of Côtes de Provence, this elegant rosé balances crisp freshness with notes of ripe strawberries and redcurrants. Shaped by the region's distinctive calcareous and crystalline terroir, it pairs beautifully with seafood, salmon dishes, or white meats. A true taste of Provence in every glass.

o Collection Cotes de Provence Sainte- Victoire - £14.00/ 75cl: A fresh, fruity and aromatic rosé wine with flavours of red fruits and citrus, and floral hints. Produced in the Sainte-Victoire sub-region of Provence, southern France. The vines are 15-20 years old with continental influence from nearby mountains including the rocky bar of the Sainte-Victoire mountain range.

• Prices may vary in selected stores.

• Shop M&S food and drink online at Ocado.com. From pantry essentials to wine and party food, freezer staples to fresh fruit and vegetables – you’ll find it all in the M&S at Ocado range

• As an independent retailer, Ocado sets its own prices for M&S products which may be different to those in M&S stores

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For more information please contact:

Instinct PR

M&S@instinct-pr.com

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