Bebeto provides sweet relief, unveiling Britain's biggest sweet egg and offering free ‘Eggflation Relief’ packs, keeping UK’s Easter full and festive.

LONDON, UK - The Easter Bunny’s load looks a little lighter this year, as rising prices and shrinking chocolate leave Britain’s Easter hauls smaller and wallets emptier. Coined "Eggflation," the UK is set to miss out on a staggering 3,000 tonnes of chocolate this Easter², leaving families wishing for more treats.

To keep Easter celebrations sweet, confectionery brand Bebeto has unveiled “Britain's biggest sweet egg" - a giant creation hand-crafted from 3,000 sweets, symbolising the estimated tonnes of chocolate lost to “eggflation” this year.

To combat a 9.7% surge in chocolate costs⁴ and the sting of shrinking treats impacting shoppers nationwide, Bebeto is providing sweet relief with free ‘Eggflation Relief’ packs, helping families top up their baskets without compromising on Easter joy.

The squeeze is being widely felt across the nation: new research of 2,000 UK adults reveals 59% grow bitter over rising costs, while 52% have noticed their Easter treats shrinking before their eyes. In total, Brits are estimated to be missing out on 3,000 tonnes of chocolate this season² - roughly the weight of 200 London double-decker buses.

Refusing to let “Eggflation” ruin the fun, Brits are already hopping into new ways to enjoy the season by swapping shrinking chocolate for fun alternatives. Almost half (47%) now agree that sweets are just as good a treat as chocolate for Easter¹, and nearly a third (32%) are willing to swap traditional chocolate eggs for alternative sweet treats completely¹.

Phil Hulme, Commercial Director for Bebeto UK, said: "When over half the country is frustrated by shrinking chocolate, the Easter Bunny needs a little help! Brits are missing out on millions of kilos of chocolate this year, and no one should have to compromise on Easter joy. Our Bebeto Easter Foamies and Runny Eggs give families exactly what they want: more treats, better value, and a fun-filled, generous holiday."

Visitors are invited to come and see the edible giant and can also pick up a free ‘Eggflation Relief’ Easter sweet pack, designed to top up their holiday treats in the lead-up to Easter. The packs will be available while stocks last, from March 24th to April 2nd, at the Wimbledon store (Swan Court, 11 Worple Rd, London SW19 4JS).

ENDS

All products in the Bebeto range are Halal-certified and contain no artificial colours or flavours, ensuring they meet the diverse dietary needs of modern consumers.

About Kervan Gida

Kervan Gıda, the largest soft candy producer in Turkey was founded in 1994. The company started producing soft candy in 1999 and launched the Bebeto brand in 1998. With 30 years of experience in the sector and a global turnover of £400M (2025), the company currently produces in 10 different categories in a production area of 110,000 M2 located at 7 production facilities: in Turkey and Poland with over 3200 employees. Recent sustainability initiatives have focused on a major solar power project with over 50% of our energy coming from solar power (target 100% in 2030), significant waste management reduction initiatives with 10% reduction YOY and 20% reduction in packaging.

Kervan Gıda exports to 85 countries and has businesses in the USA, the UK, Germany, Poland, and Egypt. Kervan brings happiness to 2 million people every day with its products. Bebeto's product range includes jelly candy, marshmallows, chewing gum, liquorice candy, lollipops, freeze dried candy and chewing gum products. It also manufactures Vitamin gummies and Fruit snacks both own brand and Private label.

The UK Office was set up in 2015 and has achieved continuous growth since, achieving 21% YoY total market growth in 2025, with their hero brand Bebeto becoming the second fastest growing confectionery brand in the UK. Kervan Gida UK supplies Brand and PL to over 12,000 retailers nationwide including Aldi, Asda, B&M, Lidl and many more.

Source Notes:

● ¹ Consumer Research: Research conducted by OnePoll on behalf of Bebeto. The survey was fielded to a nationally representative sample of 2,000 UK adults between 6th and 11th March 2026. OnePoll is a corporate member of the Market Research Society (MRS).

● ² The 3,000-Tonne Deficit: Calculated using an updated 2026 average shrinkage of 37.5g per chocolate egg. This is based on 2026 size reductions of best-selling eggs, including Galaxy Milk Chocolate XL (shrunk from 252g to 210g; a 42g loss) and Maltesers XL (shrunk from 231g to 194g; a 37g loss). This 37.5g average was multiplied by the estimated 80 million Easter eggs sold annually in the UK. Sources:

○ Which? Investigation (2026): Is your favourite Easter egg shrinking?

○ The Guardian: Easter eggs in UK smaller or more expensive after cocoa price surge

○ Finder.com: Easter spending statistics

● ³ Event Details: Packs are available for collection at Swan Court, 11 Worple Rd, London SW19 4JS from March 24th to April 2nd, 2026. Limited to one pack per person, while stocks last. Packs cannot be exchanged for cash, and Bebeto reserves the right to withdraw the offer at any time.

● ⁴ Chocolate Cost Increase: Based on the Which? supermarket food inflation tracker, which found that while overall food and drink inflation slowed to 3.9%, the cost of chocolate surged by 9.7% in the year to February 2026.

Source: Which? Supermarket food inflation tracker

Logo

Images

Tags

More Like This

No sign of cracking down this Easter: 97% of Brits plan on spending big

Almost half of Brits admit they would swap traditional Easter Eggs for a chocolate bar to get more value for money

Half of Parents Eat Their Kids Eggs Before Easter Costing Families £436 Million

One In Ten (14%) Brits say the top festive debate is over who reigns supreme in the tub of Chocolates’

Chocs Away! Vet shares advice to help keep pets safe this Easter

Bounty Named Cardiff’s Favourite Chocolate – And It’s Ruffling The Dragon’s (Blue!) Scales

SIGEP WORLD CHRISTMAS OBSERVATORY BY IEG: NEW IDEAS AND TRENDS FOR "THE FESTIVE TABLE"

KINDER LAUNCHES MASTERS OF PLAY FESTIVAL AT KIDZANIA TO HELP FAMILIES MAKE THE MOST OF PLAYTIME THIS EASTER