While international tourists have long looked to Japan to visit the beauty of spring blossom, a new wave of British "blossom seekers" are finding world-class floral displays much closer to home.

This Spring, as British Cider Week kicks off (Friday 24th April to Monday 4th May 2026), orchards across the UK are preparing for an influx of visitors eager to witness their beautiful apple trees in full bloom.

As the world’s largest producer and consumer of cider, the UK has long had a love affair with this apple-based drink. In fact, recent research shows that Brits spend over £3.17 Billion on cider every year. However, blossom tourism is now opening up the category to a new wave of cider lovers.

Late April marks the peak of apple blossom, a period that rivals international destinations for its sheer natural beauty. As Brits continue to explore the remarkable diversity of cider and its origins, the orchard has become the ultimate destination for those looking to experience where the iconic drink begins. From walking the dedicated blossom tour routes, to tastings and tours, more cider makers are catering to an influx of new tourists eager to see the orchards when they are at their most beautiful.

This growth in visitors for blossom season is part of a broader agrotourism trend in the UK. As of 2026, the UK agritourism market, which includes orchard visits, farm stays, and "pick-your-own" (PYO) experiences, is projected to reach a valuation of approximately £685 million by 2030 .

Fenella Tyler, CEO of the NACM said, “"The peak of orchard blossom season is a spectacular moment that truly rivals any spring display in the world. For the UK cider industry, which supports over 65,500 jobs and contributes billions to the economy , it’s wonderful that more people are discovering the beauty of our orchards and so actively engaging with cider tourism.

With British Cider Week returning this month, we are seeing a fantastic surge in visitors choosing to travel to heartlands of cider production for the immersive experience of our local orchards. Whether you’re exploring the 15,000 acres of British land cultivated for cider or enjoying a tasting at a local cellar door, there has never been a better time to discover the remarkable quality and diversity of British cider right where it begins."

ENDS

For more information, imagery or interviews, contact cider@fleetstreetagency.com

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