To celebrate Quorn’s high in protein, no artificial ingredients frozen range, the brand is teaming up with one of the UK’s most popular nutritionists and launching a guide to tackle misinformation around “ultra-processed” foods.

With search trends for ‘’ultra processed foods’’ continuing to increase and media coverage becoming more frequent around the topic, Brits have now ranked this as their number one nutritional concern whilst on their regular food shop.

Quorn, the UK’s No. 1 meat free brand , is working with Rhiannon Lambert, a leading nutritionist, author and podcast host, to tackle these concerns head on.

Bringing much-needed clarity to the confusing noise surrounding what ‘’ultra processed’’ actually means for the everyday consumer, Quorn is launching a myth-busting campaign to combat misinformation and reframe the conversation around meat alternatives and nutrition.

As Brits scrutinise what they are putting in their shopping basket more than ever, Quorn has created a no-nonsense, easy to understand downloadable guide for those who are keen to understand more about the facts, myths and misunderstanding around UPFs.

Quorn and Rhiannon have worked closely to create the ultimate top tips blog that contains simple to follow, science backed advice on what the nation needs to look out for when understanding nutrition, ingredients and processing.

Rhiannon will also be showing us all just how easy it is to create nutritious dishes at home using Quorn’s Mince and Pieces, which now have just four and three ingredients respectively.

These are just two of the products that hit shelves in September with all artificial ingredients removed, but the same great taste. Quorn Strips and Swedish Style Balls complete the line-up of Quorn products that now contain no artificial ingredients. With health-conscious Brits increasingly checking the ingredients label of their kitchen favourites, these clear and simple ingredients lists are designed to appeal to that growing crowd, whilst still delivering maximum taste, with minimal fuss.

On partnering with Quorn on this myth busting campaign, Rhiannon Lambert said: “As a nutritionist who is invested in the conversations around ultra-processed foods, it’s key to highlight that not all ultra-processed foods are the same. Quorn delivers a meat free option that is a complete source of protein, naturally high in fibre and low in saturated fat, with scientific evidence supporting its role in health. By removing artificial ingredients, Quorn is addressing concerns and making it easier for people to feel confident in choosing these products as a trusted alternative to meat.”

Lucy Grogut, Head of Brands at Quorn Foods UK, says: “It’s been frustrating to see how often meat free options are dismissed and demonised in sweeping generalisations about ‘’processed’’ foods. Our products are a nutritious, delicious, positive protein choice. Through this exciting partnership with Rhiannon, we will cut through the noise with no-nonsense, sharing expert insight that genuinely helps people to make better food choices.

“We’re the biggest name in meat alternatives and there’s a reason for that. We’re listening to our consumers, and we recognise that people want more simplicity when it comes to some of their favourite meals. We’ve got 40 years of delicious food creations behind us, and we’ve just developed our most simple and nutritious range yet, but we couldn’t stop there. With the support of Rhiannon, this next step in our campaign will help the everyday consumer see through scary headlines and polarising health claims, to develop a better understanding of the overall benefits in eating meat free more often with Quorn.”

To download the UPF guide and read Rhiannon’s top tips plus tasty recipes to make that simple swap with an easy evening meal, head over to Quorn.co.uk

With 5 billion meals that can be made using the Quorn high protein, no artificial ingredients range , Quorn is on a mission to lead a delicious revolution in how the world chooses protein.

ENDS

Information issued on behalf of Quorn Foods by MTJ PR. For further information please contact Luke Marsden or Charlotte Alty quorn@mtjpr.co.uk.

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