Mind The Grab: Stand Behind The Purple Line Currys Trials Pavement Markings to Kerb Phone Theft

Contributed by: PA Media Assignments

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EDITORIAL USE ONLYEd Connolly, Chief Commercial Officer, Currys, Superintendent Natasha Evans, Metropolitan Police, Westminster, and Kate Johnston, Director, Crimestoppers, standing in front of a purple line installed outside Currys on Oxford Street in London as part of the retailer’s ‘Mind the Grab’ campaign, which aims to combat phone theft and introduce new in-store support for victims. Picture date: Wednesday August 6, 2025. PA Photo. The initiative follows new research commissioned by Currys revealing that most people view ‘phone snatching’ as a significant problem in the UK, prompting heightened concern about theft in the capital. The campaign aims to raise awareness and remind pedestrians to step back from the kerb and keep their phone hidden to reduce the risk of a snatch and grab theft.
EDITORIAL USE ONLYEd Connolly, Chief Commercial Officer, Currys, Superintendent Natasha Evans, Metropolitan Police, Westminster, and Kate Johnston, Director, Crimestoppers, standing in front of a purple line installed outside Currys on Oxford Street in London as part of the retailer’s ‘Mind the Grab’ campaign, which aims to combat phone theft and introduce new in-store support for victims. Picture date: Wednesday August 6, 2025. PA Photo. The initiative follows new research commissioned by Currys revealing that most people view ‘phone snatching’ as a significant problem in the UK, prompting heightened concern about theft in the capital. The campaign aims to raise awareness and remind pedestrians to step back from the kerb and keep their phone hidden to reduce the risk of a snatch and grab theft.
EDITORIAL USE ONLYA purple line is installed outside Currys on Oxford Street in London as part of the retailer’s ‘Mind the Grab’ campaign, which aims to combat phone theft and introduce new in-store support for victims. Picture date: Wednesday August 6, 2025. PA Photo. The initiative follows new research commissioned by Currys revealing that most people view ‘phone snatching’ as a significant problem in the UK, prompting heightened concern about theft in the capital. The campaign aims to raise awareness and remind pedestrians to step back from the kerb and keep their phone hidden to reduce the risk of a snatch and grab theft.
EDITORIAL USE ONLYA purple line is installed outside Currys on Oxford Street in London as part of the retailer’s ‘Mind the Grab’ campaign, which aims to combat phone theft and introduce new in-store support for victims. Picture date: Wednesday August 6, 2025. PA Photo. The initiative follows new research commissioned by Currys revealing that most people view ‘phone snatching’ as a significant problem in the UK, prompting heightened concern about theft in the capital. The campaign aims to raise awareness and remind pedestrians to step back from the kerb and keep their phone hidden to reduce the risk of a snatch and grab theft.
EDITORIAL USE ONLYA purple line is installed outside Currys on Oxford Street in London as part of the retailer’s ‘Mind the Grab’ campaign, which aims to combat phone theft and introduce new in-store support for victims. Picture date: Wednesday August 6, 2025. PA Photo. The initiative follows new research commissioned by Currys revealing that most people view ‘phone snatching’ as a significant problem in the UK, prompting heightened concern about theft in the capital. The campaign aims to raise awareness and remind pedestrians to step back from the kerb and keep their phone hidden to reduce the risk of a snatch and grab theft.
EDITORIAL USE ONLYA purple line is installed outside Currys on Oxford Street in London as part of the retailer’s ‘Mind the Grab’ campaign, which aims to combat phone theft and introduce new in-store support for victims. Picture date: Wednesday August 6, 2025. PA Photo. The initiative follows new research commissioned by Currys revealing that most people view ‘phone snatching’ as a significant problem in the UK, prompting heightened concern about theft in the capital. The campaign aims to raise awareness and remind pedestrians to step back from the kerb and keep their phone hidden to reduce the risk of a snatch and grab theft.

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