• Currys trials "Curries for Tech," giving customers the chance to swap unwanted e-waste for a free tasty Currys curry
• On the 11th of April, shoppers can get their hands on a new signature curry in the Croydon Purley Way store – while stocks last!
• Curries for Tech is an extension of the popular Cash for Trash initiative which encourages customers to swap old, unwanted, or even broken tech for a voucher worth at least £5 to put towards their next piece of kit
[April 2024] Fuelled by the overwhelming demand following Currys April Fool’s Day joke, the UK's largest tech retailer is trialling their Curries for Tech initiative to spice up the shopping experience for its customers. Move over Ikea meatballs, ‘Curries for Tech’ encourages shoppers to exchange old, unwanted and broken e-waste for, well, a curry.
On Thursday 11th of April 2024, customers can get more for their e-waste than usual. Along with Cash for Trash vouchers, Currys will have a limited run of their new curries available in their Croydon store.
Currys has partnered with Caribbean restaurant, Top it Off, who have created two signature Currys curries to be given to customers in-store, when they recycle their tech trash. Shoppers will have a choice between the Currys Chicken Curry or the Vegan Tech-a Masala, both served with a side of Currys purple rice.
To get a free curry at Currys, all customers need to do is:
• Head to Currys Croydon at 12 Trojan Way Purley Way Croydon, CR0 4XL on April 11th between 12pm and 2pm
• Bring along any old, unwanted or broken piece of tech to be recycled – from a broken cable to an old power bank
• Visit the Curries for Tech stand near the store entrance
• Trade in your tech and get a £5 Cash for Trash voucher, as well as a choice of the Currys Chicken Curry or Vegan Tech-a Masala while stocks last!
Dan Rubel, Brand and Marketing Director at Currys, explains the inspiration behind this unique offering: "In response to the constant requests from our customers on social media, and after receiving an overwhelming response to our April Fools' joke, we've decided to make Currys curries a delicious reality. As an extension to our already popular Cash for Trash scheme, we’re trialling our Curries for Tech, which not only helps save e-waste from landfill, but also allows our customers to tantalise their taste buds with a helping hand from Currys.”
The Cash for Trash initiative, which is available all year round, rewards shoppers for recycling their old and unused tech and is part of Currys ongoing commitment to tackling e-waste. Whether the tech was bought in store or not, shoppers can simply bring their item with them to any store and Currys will take it away to be reused or recycled and provide a £5 voucher (minimum £25 spend to redeem) to put towards their next tech purchase in return. It’s easy to convert tech trash into cash with Currys.
-ENDS-
For more information, please contact the Currys press office: MSL / currys.team@mslgroup.com
Store details:
Currys
12 Trojan Way Purley Way
Croydon
CR0 4XL
About Currys plc
Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 815 stores in 8 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.
In the UK & Ireland we trade as Currys; in the Nordics under the Elkjøp brand and as Kotsovolos in Greece. In each of these markets we are the market leader, employing almost 28,000 capable and committed colleagues. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives.
The Group’s operations include state-of-the-art repair facilities in Newark, UK, a sourcing office in Hong Kong and an extensive distribution network, enabling fast and efficient delivery to stores and homes.
Our vision, We Help Everyone Enjoy Amazing Technology, has a powerful social purpose at its heart. We believe in the power of technology to improve lives, help people stay connected, productive, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so.
We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we will achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organisations to bring the benefits of amazing technology to those who might otherwise be excluded.
