Since launching in the UK last year, Australia’s most-loved chocolate biscuit has been flying off the shelves. And now available in over 800 Sainsbury’s Local stores across London, grabbing a pack has never been easier.

But here’s the thing—Brits have been eating them all WRONG, according to Aussie aficionados.

Tim Tam isn’t just a biscuit; it’s a ritual. The Tim Tam Slam transforms a simple snack into an indulgent, melt-in-your-mouth experience. Here’s how it’s done:

- Bite off opposite corners.

- Use the Tim Tam as a straw for your tea, coffee, or hot chocolate.

- Sip through one of the corners until the inside turns irresistibly gooey.

- Then, slam it in your mouth for the ultimate chocolatey hit.

It’s tasty. It’s fun. And it’s the only way to enjoy them properly.

Don’t just take our word for it. Social media is buzzing with Brits discovering the true way to savour these treats. Users are sharing their concerns over the eating habits of us Brits, saying:

"Cannot believe you made a cuppa and didn't even Tim Tam slam!”

"Aussies don't dip them, we do Tim Tam slams with them in hot tea”

With some urging us to take the plunge "You should try Tim Tam slam”, “She didn’t do a Tim Tam Slam!”

While others offer solid advice to any wayward biscuit lover “I so recommend biting the ends of the Tim Tam and use it like a straw in milk and then the inside will be soft it's SO good”

"Have it with hot tea but you got to bite both ends then dip one of the sides into the tea then suck from the other side and basically use the biscuit like a straw”

"You should try it with milk or as a straw. So bite both of the tips of the Tim Tam then put one side of the Tim Tam in milk and the other side in your mouth then suck the Tim Tam."

And finally, for Brits wanting to enjoy their Tim Tam like a true-blue Aussie, recent research from Tim Tam in Australia found that 40% of Australians prefer theirs straight from the fridge, while 35% reach for the pantry.

ENDS

About Tim Tam Biscuits

Tim Tam is Australia’s iconic and best-selling chocolate biscuit, renowned for its unique combination of a crunchy biscuit, smooth cream filling, and a signature chocolate coating. First introduced in 1964 by Arnott’s, Tim Tam has become a beloved treat, often described as Australia’s favourite biscuit. With a strong presence in Australian supermarkets, Tim Tam continues to lead the market as the number one chocolate biscuit. Now expanding internationally, the brand is bringing its indulgent experience to new markets, starting with the UK. Tim Tam remains committed to delivering a premium snacking experience, with a focus on quality ingredients and an irresistible taste that has captured the hearts of generations.

For more information please contact Alex@nudgepr.co.uk

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